Start-up businesses often fail, this is the unglamorous truth that puts off a lot of people off starting their own business. I've never started my own business so I have zero experience in this, but I have read books which I suppose are the next best thing!
I have read countless marketing books during and after my time at the University of Lincoln studying my BA(Hons) in Marketing but here are a couple of the best.
At only 25 pages, taken from the Harvard Business Review where it was originally an article, this is a shorter read than most but this is definitely the case of quality
I've met people who look at this book as a bible, positioning is a fundamental piece of a marketing strategy of a business and is also one of the most banded around
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